About Us
Onboard was co-founded by Alex Andreyev and Manny Hernandez who met at Neo@Ogilvy in 2012. Alex built the first in-house programmatic team at Neo and Manny was an early team member who helped incubate the practice. Consistently one step ahead, their group was providing in-house services while holding companies were standing up trading desks. They pivoted to embedding programmatic talent directly into media teams when holding companies were attempting transitions to an in-agency structure, and they began cross-training team members across biddable channels when holding companies were trying to place talent into dedicated client teams.
Meet the Team
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Alex Andreyev
has 10+ years of hands-on experience in leading the data, analytics & programmatic teams for Coca-Cola, Johnson & Johnson, Sara Lee, Este Lauder, Darden, IBM, and AMEX within top holding groups and agencies. Alex is also a former adjunct professor of digital marketing at The King's College, developing his own 14 weeks, accredited curriculum for the ever-developing and changing digital landscape. Alex's students and teams have gone on to have successful careers within digital marketing and advertising.
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Manny Hernandez
has led biddable media buying teams within WPP (Essence, Neo@Ogilvy), Publicis (Digitas), and Omnicom (Hearts & Science), covering clients including Google, Universal Pictures, T-Mobile, Target, AT&T, American Express, IBM, Showtime, UPS, Aetna. He has experience building programmatic teams from scratch, as well as managing cross-channel buying teams as large as 125 people.
