Over the course of four 3-hour workshops, trainees receive presented material to prepare for hands-on-keys exercises.   The exercises replicate the common tasks a team member on an agency or in-house programmatic team would be expected to regularly complete.

• Responding to campaign briefs

• Developing tactical recommendations

• Best practices to set-up and structure campaigns

• Ad trafficking

• Budget management

• Optimizing

• Creating useful reporting

In order to progress to the next workshop in the series, trainees must demonstrate a proper grasp of concepts taught, and fluency with the buying platform during hands-on-keys exercises.

Continuous Audit

The Onboard training team can be retained to QA the work of your team members that are contracted through our service, ensuring high quality work and opportunities for continuous improvement.

Tailored Training

Programmatic media buying is simply one way to buy media.  The goal at Onboard is to develop candidates who function at a high level on an agency or in-house media team, as quickly as possible.  Programmatic just happens to be their toolset.

As former Heads of Programmatic working within WPP, Publicis, Omnicom, and IPG, we know the pain points agency leadership needs their talent to address, and we develop team members we would have wanted to hire.

Our curriculum goes beyond the typical theoretical content taught by the buying platforms or programmatic practitioners, focusing on the practical skills in addition to programmatic knowledge necessary to be effective on the job:

• Understanding the campaign lifecycle

• The broader media landscape and the role of programmatic

• Digital Attribution and impact on programmatic strategy

• How to cut through ad tech smoke and mirrors

• Importance of data hygiene and naming conventions

• Interpreting data and telling a story

• Creating useful client-friendly slides

• Writing insightful and actionable commentary

• Excel tips and tricks to work efficiently